This included testing composition, color and the call-to-action, to see what worked best in every regard.
We performed multiple rounds of A/B testing and examined every aspect of icons and screenshots.
IMVU ONLINE STORE HOW TO
This analysis helped us determine the best elements to integrate into the IMVU screenshots, including how to best utilize branding, callout text and screenshot orientation.įollowing this, IMVU and Gummicube tested five new icon options and screenshot variants. Once you are done with it, go to your profile on the store and select edit avatar to get the new additions made to the. DATACUBE, the app store analytics platform owned by Gummicube was used to understand. The designs that tested best included characters placed in the foreground as focal points. IMVU is an online avatar-based social platform, founded in 2004. We found that the strongest performing screenshots in the category contained clearly visible calls to action that highlight key features. Although including multiple characters is visually stimulating, having one serve as a focal point for the user to look at provided the most positive results. Furthermore, integrating logos helped maintain brand identity. When compared with competing apps, we found that icons featuring avatars on a bright background performed the best. Prior to the optimization, IMVU’s icon was a speech bubble with the app name overlaid against a black background. This involved updating and testing the creative elements of the IMVU app page and search listing. The next area of focus was conversion optimization. While the initial keyword, metadata and Search Ads optimization resulted in excellent performance, there was still work to be done. Similarly, it became the top-ranked app for “social games” and ranked in the top five for terms such as “chat games” and “virtual games.” At the start of the campaign, IMVU ranked #12 for “avatar game,” but rose to the #1 spot after integrating the recommended keywords. The winning icon was deployed after the test concluded, first in Japan, then rolled out globally.īy targeting game-based keywords, IMVU began to overtake competitors that were previously utilizing similar terms.
Through testing, the Winning Icon resulted in a higher click-through rate, with the highest click-through rate throughout the test. Users landing on the test were shown one of four icons. IMVU’s icons were tested against true search competitor icons to understand performance in a true-to-life scenario. 4.6 301. The test was set up to measure click-through rate from an App Store search result to a download. Running the paid traffic through Splitcube allowed Gummicube to measure conversion performance with a live audience.
IMVU ONLINE STORE INSTALL
IMVU’s screenshots were tested using Splitcube, using IMVU’s paid traffic. App ID: View in Google Play Country/Region Social Price Top Countries / Regions Install Range 10M+ Advertised on Any Network Active Developer Website IMVU, Inc.
0 kommentar(er)
